Jaffa oranges, from unity to racism

Witness will show until November 14, 2012 the documentary by Eyal Sivan Jaffa – The Orange’s Clockwork that traces Jaffa’s journey from Palestinian place name to Israeli brand name and finds an erased history of unity. The story of Jaffa oranges becomes another example of Israeli appropriation and a symbol of the attempt to erase Palestine and its identity.

This film shows how Jaffa started out as a Palestinian place name before becoming an Israeli brand name and how the orange harvest shifted from being a joint undertaking into a symbol used by both parties in the conflict.

Archive film and photographs show how propaganda was used to erase the memory of a thriving place where Arabs and Jews worked together.

Art historians and political analysts talk about the images which are projected onto their walls, and elderly orange growers remember the time before their world was destroyed.

To watch the documentary please go to:

Jaffa – The Orange’s Clockwork – Witness – Al Jazeera English.